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Events That Bring People Together

From global stages to online spaces, I design and manage events that spark conversations, build communities, and leave lasting impact


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Events

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Blockfest Africa

Africa’s biggest Web3 and blockchain festival, dubbed “The Web3 Super Bowl.” A high-energy convergence of founders, developers, creators, and policymakers featuring exhibitions, keynote sessions, and fireside conversations designed to move culture and adoption forward.
The marketing strategy spanned pre-event hype, influencer amplification, real-time storytelling, press release and retention funnels engineered to convert attention into community.

Impact: 12,000+ participants (on-site & virtual) · 8 sponsors · 25+ partners · 2M+ social impressions

October 11, 2025

Landmark Event Centre, Lagos, Nigeria

Hall 1/3 aerial shot of audience listening to Dr. Agama Emomotimi, Dir. General of SEC, at Blockfest Africa 2025
Behind the scenes, coordinating the media team at Blockfest Africa 2025
Coordinating virtual audience engagement at Blockfest Africa 2025
Hall 1/3 crowd view of Blockfest Africa 2025 event
Aerial view of audience at NFTng Unchain Summer 2025
Observing audience activity at NFTng Unchain Summer 2025
Panel Q&A session with Noble Ironside at Unchain Summer 2025
Photo session with Amahra, Noble Ironside, Sir Khaycee, and Defi Princess at Unchain Summer 2025 (from right-to-left)

Unchain Summer 2025

A week-long Web3 experience themed “Web3 for Everyone,” created to make blockchain culture-first, friendly and accessible to the everyday user. The experience blended keynotes, exhibitions and real-world side events, including a community football tournament that united builders, KOLs and enthusiasts beyond screens.
Marketing, community and creator partnerships were orchestrated to weave culture, education and community energy into one narrative.

Impact: 1,000+ attendees · 6 sponsors · 20 speakers · 1M+ social impressions

Aug 29 – Sep 5, 2025

D’Podium Event Center, Lagos, Nigeria

DeFi Summer 2024

One of Africa’s most influential DeFi gatherings themed “Building the Future of Finance.” Designed to demystify decentralized finance through expert panels, visual product demos and guided onboarding. A community football tournament and beneficiary gadget program added real-world impact and accessibility to the experience. The awareness campaign spanned narrative-led audience positioning and high-engagement activation across both physical and digital touchpoints.

Impact: 3,000+ attendees (on-site & virtual) · 18,000+ social participants · Nominated Top Blockchain Event of 2024

June 26, 2024

Landmark Event Centre, Lagos, Nigeria

Check-in view at DeFi Summer 2024
Aerial photo of attendees at Defi Summer 2024
Amahra on stage addressing the audience at DeFi Summer 2024
Awarding a prize to one of the beneficiaries during DeFi Summer 2024
Amahra captured posing for the camera during Sunset Soiree
Amahra exchanging pleasantries with guests at Sunset Soiree
Amahra speaking at Sunset Soiree
Amahra addressing the audience at Sunset Soiree

Sunset Soiree

An intimate culture and community cocktail experience hosted at Dùna Dùra, Casa Bellissima Mall, crafted as a soft-power networking space merging lifestyle, creativity, and Web3 influence. Designed for deep connection, not scale, where proximity drives opportunity.

Impact: 100 high-intent attendees

December 8, 2024

Dùna Dùra @ Casa Bellissima Mall, Abuja


Campaigns

Campaign Highlights

Every campaign tells a story. Here are some of the strategies I’ve led—bringing ideas to life, scaling communities, and delivering results that last.

Spicenet Reimagined (2025)

Spicenet Reimagined (2025)

Aim:

Rebrand

Result:

500k+ impressions
Proof of Spice (2025)

Proof of Spice (2025)

Aim:

Community Engagement

Result:

3,000+ IDs · 30k+ views
Bitcoin Pizza Challenge (2025)

Bitcoin Pizza Challenge (2025)

Aim:

Community Engagement

Result:

300+ participants · 50k+ views
Ambassador Program 1.0 (2024)

Ambassador Program 1.0 (2024)

Aim:

Brand Awareness

Result:

2,000+ entries · UGC generated · 5% social growth
Ambassador Program 2.0 (2025)

Ambassador Program 2.0 (2025)

Aim:

Reach

Result:

UGC generated · 300k+ impressions
Vellos Referral Campaign (2024)

Vellos Referral Campaign (2024)

Aim:

Acquisition

Result:

200k+ views (cumulative) · 30k+ onboarded · 10k+ onboarded in 48hrs
Blockfest Billboard Ads (2025)

Blockfest Billboard Ads (2025)

Aim:

Awareness

Result:

Lagos-wide exposure · Tens of thousands daily views · Strong online buzz

What Teams Say About Working With Me

Dmytro Popov

Dmytro Popov

Former CIO, WhiteBIT

I highly recommend Amarachi Nwachukwu for any position related to Web3 community management. During their time as Community Manager, Amarachi showcased exceptional skills in engaging and building a strong, active community of Web3 enthusiasts. Her industry knowledge, communication, and professionalism made her an invaluable asset.

Toye Alao

Toye Alao

Founder, Kong Marketing Agency

I am thrilled to recommend Amarachi Nwachukwu for her exceptional work as a Web3 community manager at WhiteBIT. During our time working together, Amarachi consistently demonstrated her ability to launch successful campaigns, drive community growth, and foster a vibrant, engaged community.

King.Sol

King.Sol

Founder, NFTng

Working with Amarachi is always a pleasure. She consistently shows up and delivers beyond expectations, making our jobs not only easier but more impactful. Her dedication, creativity, and ability to execute flawlessly have been invaluable. I couldn’t ask for a better collaborator.